{"id":409408,"date":"2025-04-22T09:22:19","date_gmt":"2025-04-22T07:22:19","guid":{"rendered":"https:\/\/web-ressources.ch\/comment-booster-mes-ventes\/"},"modified":"2025-05-29T09:16:51","modified_gmt":"2025-05-29T07:16:51","slug":"how-to-boost-my-sales","status":"publish","type":"post","link":"https:\/\/web-ressources.ch\/en\/how-to-boost-my-sales\/","title":{"rendered":"How to boost my sales"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/web-ressources.ch\/en\/how-to-boost-my-sales\/#How_to_boost_my_sales_a_practical_guide_for_ambitious_e-retailers\" >How to boost my sales: a practical guide for ambitious e-retailers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/web-ressources.ch\/en\/how-to-boost-my-sales\/#Do_you_really_know_your_customers\" >Do you really know your customers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/web-ressources.ch\/en\/how-to-boost-my-sales\/#Fall_in_love_with_your_customer\" >Fall in love with your customer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/web-ressources.ch\/en\/how-to-boost-my-sales\/#The_4_BEST_pillars_to_highlight_at_the_top_of_your_site\" >The 4 BEST pillars to highlight at the top of your site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/web-ressources.ch\/en\/how-to-boost-my-sales\/#Boost_your_credibility\" >Boost your credibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/web-ressources.ch\/en\/how-to-boost-my-sales\/#To_remember_and_apply\" >To remember (and apply)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/web-ressources.ch\/en\/how-to-boost-my-sales\/#And_now\" >And now ?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_to_boost_my_sales_a_practical_guide_for_ambitious_e-retailers\"><\/span>How to boost my sales: a practical guide for ambitious e-retailers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You&#8217;re the manager of an e-shop and have been selling online for several years. The results are there, but <strong>you feel that there is a level to cross<\/strong>. You&#8217;re right: selling isn&#8217;t just about the product. It&#8217;s <strong>knowing how to speak to the right people, at the right time, with the right words<\/strong>.<\/p>\n<blockquote><p>THE<em> Marketing is not about manipulation. It\u2019s about understanding.<\/em><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Do_you_really_know_your_customers\"><\/span>Do you really know your customers?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Many managers think they know their target. In reality, they<strong>sell to everyone&#8230; therefore to no one.<br \/>\n<\/strong><\/p>\n<ul>\n<li>Who is your ideal customer?<\/li>\n<li>What is his deep pain?<\/li>\n<li>What words does he use when talking about your product?<\/li>\n<li>What is its purchasing seasonality?<\/li>\n<\/ul>\n<p>Example: You sell laser hair removal sessions. Did you know that <strong>lPeak buying is in early spring and mid-summer<\/strong> ? Because that&#8217;s when you start thinking about the beach&#8230; and smooth legs.<\/p>\n<p><span style=\"color: red;\">Mistake to avoid: thinking that your customers buy in a linear fashion all year round.<br \/>\n<\/span><br \/>\n<strong>Good practice:<\/strong> analyze your traffic peaks and sales on Google Analytics or Matomo.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Fall_in_love_with_your_customer\"><\/span>Fall in love with your customer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Yes, you read that right. To sell more, <strong>you have to feel your customer&#8217;s emotions<\/strong>. Put yourself in his shoes. Understand what worries him, what blocks him, what makes him tick.<\/p>\n<p>Your customers buy for <strong>3 fundamental reasons<\/strong> :<\/p>\n<ul>\n<li><strong>Safety<\/strong> : They want to be reassured.<\/li>\n<li><strong>Sustainability<\/strong> : They want a purchase that will last over time.<\/li>\n<li><strong>The skill<\/strong> : They want someone who knows what they&#8217;re talking about.<\/li>\n<\/ul>\n<p><span style=\"color: red;\">What makes them run away:<\/span><\/p>\n<ul>\n<li>A blurry site<\/li>\n<li>Poorly explained offers<\/li>\n<li>No social proof<\/li>\n<\/ul>\n<p><strong>What reassures them:<\/strong><\/p>\n<ul>\n<li>Positive Google reviews<\/li>\n<li>Testimonials (ideally videos if possible) or podcasts<\/li>\n<li>Concrete examples of satisfied customers and\/or before and after<\/li>\n<\/ul>\n<blockquote><p>Know<em> that trust cannot be decreed. It must be built.<\/em><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"The_4_BEST_pillars_to_highlight_at_the_top_of_your_site\"><\/span>The 4 BEST pillars to highlight at the top of your site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>From the moment someone lands on your website, you have a few seconds to capture their attention and build trust. Even before they read a line of text, the visuals speak for themselves.<\/p>\n<p>Here&#8217;s how to transform that first impression with 4 powerful shortcuts that I recommend displaying (when possible, of course) at the top of your homepage or other strategic pages, in the form of clear, clearly identified buttons:<\/p>\n<ul>\n<li><strong>B<\/strong> as <strong>Before\/After<\/strong> : Visual before\/after comparisons are the most convincing. They show proof through images.<\/li>\n<li><strong>E<\/strong> as <strong>Get in touch<\/strong> : a button \u00ab Make an appointment \u00bb Or \u00ab Quick contact \u00bb to facilitate the exchange from the start.<\/li>\n<li><strong>S<\/strong> as <strong>Social proof<\/strong> : your latest Instagram posts or social content integrated directly, to humanize your brand.<\/li>\n<li><strong>T<\/strong> as <strong>Testimonials<\/strong> : a selection of Google customer reviews, videos or well-presented quotes.<\/li>\n<\/ul>\n<p><strong>These 4 buttons are your pillars of immediate reassurance<\/strong>. Well placed, they catch the eye, trigger a positive emotion, and make you want to go further. You must think about this when <a href=\"https:\/\/web-ressources.ch\/en\/creation-site-internet\/\">creation of your website<\/a> or when you edit your pages.<\/p>\n<blockquote><p>Show,<em>reassure, connect, inspire. That\u2019s a good introduction.<\/em><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Boost_your_credibility\"><\/span>Boost your credibility<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You can have <strong>the best product in the world <\/strong>and have invested a lot for the <a href=\"https:\/\/web-ressources.ch\/en\/creation-site-e-commerce\/\">creation of your online shop<\/a>, if your site doesn&#8217;t exude trust, <strong>no one will buy<\/strong>.<\/p>\n<p>Work on these points:<\/p>\n<ul>\n<li>Your \u201cAbout\u201d page<\/li>\n<li>Authentic testimonies<\/li>\n<li>Google reviews (consider integrating them automatically)<\/li>\n<li>Videos (even simple ones) with you or your clients<\/li>\n<\/ul>\n<blockquote><p>Take <em> The right decision: make your site a full-time seller, not just a showcase.<\/em><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"To_remember_and_apply\"><\/span>To remember (and apply)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Ask yourself the right questions about your customers<\/li>\n<li>Clarify your message and simplify the purchase<\/li>\n<li>Reassure with concrete evidence<\/li>\n<li>Activate the 4 B.E.S.T. pillars in every marketing action<\/li>\n<\/ul>\n<p><span style=\"color: red;\">Absolutely avoid:<\/span><\/p>\n<ul>\n<li>A slow site<\/li>\n<li>An amateur design<\/li>\n<li>Vague texts<\/li>\n<li>Calls to action that are too weak (e.g., \u201cClick here\u201d instead of \u201cI want to book my strategic call\u201d)<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"And_now\"><\/span>And now ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You feel that <strong>your site could do better<\/strong> ?<br \/>\nYou need an outside eye to review your sales funnel?<br \/>\nYou want <strong>transform your visitors into loyal customers<\/strong> ?<\/p>\n<p><a href=\"https:\/\/web-ressources.ch\/en\/planifier-un-appel\/\">Book your call<\/a> with me to transform your site into a growth lever.<br \/>\n<strong>You will leave with:<\/strong><\/p>\n<ul>\n<li>The best ways to make your site more <strong>clear, fluid and engaging.<\/strong><\/li>\n<li><strong>Concrete actions<\/strong> to attract more customers and grow your business.<\/li>\n<li>The ingredient that 99% of successful entrepreneurs use to <strong>convert their visitors into customers.<\/strong><\/li>\n<\/ul>\n<p>It&#8217;s free, without obligation, and designed to provide you with real clarity on the next steps to take. You&#8217;ll leave with a clear direction, personalized advice, and renewed momentum to move your project forward.<br \/>\n[fliz_video id=&#8221;1c9e33de-f4b2-46d4-8d09-228fa2be588a&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to boost my sales: a practical guide for ambitious e-retailers You&#8217;re the manager of an e-shop and have been selling online for several years. The results are there, but you feel that there is a level to cross. You&#8217;re right: selling isn&#8217;t just about the product. It&#8217;s knowing how to speak to the right [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":409268,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[49],"tags":[],"class_list":["post-409408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creation-site-web-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/web-ressources.ch\/en\/wp-json\/wp\/v2\/posts\/409408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-ressources.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-ressources.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-ressources.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-ressources.ch\/en\/wp-json\/wp\/v2\/comments?post=409408"}],"version-history":[{"count":12,"href":"https:\/\/web-ressources.ch\/en\/wp-json\/wp\/v2\/posts\/409408\/revisions"}],"predecessor-version":[{"id":409424,"href":"https:\/\/web-ressources.ch\/en\/wp-json\/wp\/v2\/posts\/409408\/revisions\/409424"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web-ressources.ch\/en\/wp-json\/wp\/v2\/media\/409268"}],"wp:attachment":[{"href":"https:\/\/web-ressources.ch\/en\/wp-json\/wp\/v2\/media?parent=409408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-ressources.ch\/en\/wp-json\/wp\/v2\/categories?post=409408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-ressources.ch\/en\/wp-json\/wp\/v2\/tags?post=409408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}