Perform on Joomla! with Frédéric Bianchi, specialist.

I’m Frédéric Bianchi, a digital strategy and marketing expert based in Lausanne and active throughout Switzerland. With over 15 years of experience, I support entrepreneurs and SMEs in creating high-performance, conversion-optimized websites. My approach is based on attentive listening, in-depth expertise, and long-term support, guaranteeing secure and scalable solutions. I’m proficient in WordPress and Joomla, while integrating SEO and advertising best practices to ensure my clients’ visibility and growth. Responsive and reliable, I pay attention to every detail so you can focus on your business with complete peace of mind.

In digital communication, success is not based on luck, but on a precise and thoughtful strategy. Talking to everyone is talking to no one. A message, no matter how relevant, if poorly directed or poorly worded, will not generate the expected results. Too many companies invest in visibility campaigns that miss their target due to a lack of alignment between the message, the timing, the format, and the audience. My role is to adjust these parameters so that your communication becomes an effective growth lever.

Let’s take a specific example. You are a career coaching firm. If you broadcast a generic message like « Dare to change your life! »,You risk reaching too broad an audience, including curious people or people who are not yet ready to take the plunge. On the other hand, if you segment your communication, you can adapt your message:

• For a burned-out executive, the message becomes: « Do you feel like your job is exhausting you, but you don’t know how to bounce back? Discover the key steps to a successful career change. »
• For a mother who wants to return to work after a break, the right message might be: « Finding a balance between work and personal life: what if you found a job that really suits you? »
• For an employee in search of meaning, we could say: « No longer passionate about your job? Explore meaningful careers with our personalized support. »

The right time is just as essential. If you are targeting executives who are retraining, their time of reflection often comes at the beginning of the year (new resolutions) or after the summer (return from vacation, questioning themselves). An advertising campaign or a series of emails sent at the right time , for example in January or September, will have a much stronger impact than a random broadcast.

As for the format, It must adapt to the audience’s consumption habits. A busy executive might prefer a short, impactful video on LinkedIn or a downloadable white paper to read on the go. A mother, on the other hand, might have more time to devote to an interactive webinar or an inspiring blog post. LThe format should facilitate membership and decision-making.

A strategy with Joomla! applied to different sectors

This principle applies to all areas. Let’s say you sell wood stoves.If you are addressing a homeowner who is looking for an economical alternative to electric heating, the right message would be« Reduce your energy bill with an efficient and ecological wood stove. » But for someone who primarily wants a warm aesthetic for their interior, a more inspiring message is needed, such as « Transform your living room into a cozy and warm space with an elegantly designed stove. »

In the field of e-commerce, Timing can make all the difference. A toy retailer launching a campaign in October will get a much better return on investment than a campaign in November, when competition explodes and advertising costs increase. Anticipating consumer behavior helps maximize marketing performance.

Why a free audit can be the starting point for a successful collaboration

This is where my expertise comes in. My goal is not to sell a standardized service, but to understand your audience, your challenges and your objectives , to build a tailor-made strategy.

I offer you a free audit, ua face-to-face discussion over coffee, to analyze your current visibility together and identify areas for improvement. This interview allows you to:
✅ Define whether your message is well-targeted and impactful.
✅ Check whether your marketing actions are deployed at the right time.
✅ Adapt the format of your content to maximize its impact.
✅ Ensure that your audience is well-defined and effectively exploited.

Whether you are self-employed, a business owner or manager of an SME, this audit can be the first step towards digital communication that produces real results. You’ve invested time and energy in your business, it’s essential that your online visibility matches your commitment.

Let’s take a moment together to optimize your strategy. Contact me and let’s see how we can transform your communication into a growth engine. 🚀

A complete digital strategy to propel your business 🚀

Creating a website is not enough: to be visible, attract the right prospects, and generate revenue, you need a comprehensive and coherent strategy. As a digital strategy expert, my role is to implement the right levers, based on your market and your objectives. Each element of your communication plays a key role, and it is by combining these tools intelligently that we will achieve lasting results.

A strong identity with a striking logo and branding 🎨

Your logo and visual identity are the first impression your customers will have of your business. A poorly designed logo or one that is inconsistent with your positioning can hinder trust and brand recognition. I can help you create or improve your visual identity so that it aligns with your message, your target audience, and your values. Good branding strengthens your credibility and makes your business more memorable.

A website optimized to convince and convert 💻

Your website is your digital showcase, but also a powerful tool for transforming your visitors into customers. My expertise in website design and optimization allows me to create intuitive, fast, and engaging interfaces, adapted to the expectations of your audience. A high-performing website is one that captures attention, guides the user to action, and converts them into a customer. We will work together on design, ergonomics, loading speed, and user experience to maximize your results.

SEO: Be visible in the right place, without paying for advertising 🔎

A website without SEO is like a store hidden in an alleyway without a sign. With a tailor-made SEO strategy, I can help you appear on the first page of Google for the queries that matter to your business. We work on:
✅ Technical optimization (speed, structure, tags, indexing).
✅ Strategic content (blog articles, optimized pages).
✅ Netlinking (acquisition of quality links to boost your authority).
SEO is a powerful and sustainable that allows you to attract qualified traffic without relying on paid advertising.

Google Ads: Attract qualified prospects immediately 🎯

If you need fast results, Google Ads campaigns are a great way to leverage them. My expertise in online advertising allows me to:
✔️ Create impactful ads that grab attention and drive action.
✔️ Optimize your advertising budget to maximize your return on investment.
✔️ Target the right prospects based on their online searches and behaviors.
Unlike A poorly managed campaign can quickly eat up budget without results, my approach relies on performance analysis and constant campaign adjustments to generate real conversions.

Email marketing: retaining and converting your audience 📩

Prospects need to be supported and reassured before making a purchase. With a good email marketing strategy, we can keep in touch with your visitors, fuel their interest, and gradually lead them to become customers. I help you:
✔️ Set up automated sequences that send the right message at the right time.
✔️ Write engaging emails that turn your subscribers into loyal customers.
✔️ Segment your database to send personalized and relevant offers.

Social networks: strengthen your reputation and create connections 📱

Today, social media is an essential channel for reaching and engaging your audience. Depending on your business, we will define together the most suitable platforms (Facebook, Instagram, LinkedIn, etc.), and I will help you:
✅ Create an effective editorial line to capture attention.
✅ Implement an engaging content strategy.
✅ Launch targeted advertising campaigns to reach the right audience.

Tailor-made support for concrete results with Joomla!

My approach is based on listening, analysis, and continuous optimization. It’s not just about implementing a few isolated actions, but rather building a comprehensive and coherent digital strategy, aligned with your growth objectives.

To get started, I’m offering you a free audit, face-to-face over coffee. Together, we’ll analyze your online presence and the most relevant levers to grow your business. This exchange is an opportunity to lay solid foundations for an effective and lasting collaboration.

Get in touch with me today and let’s move your project forward together! 🚀

Do you know one of Joomla!’s strengths?

Joomla stands out for its native multilingual system, integrated directly into the heart of the CMS, without requiring the installation of additional plugins. Unlike other platforms, where multilingual support relies on third-party extensions, Joomla offers a robust and reliable solution for managing multiple languages ​​on a single site. Each content can be translated and easily linked, with a system of menus and articles dedicated to each language. This approach guarantees better performance, optimal compatibility, and simplified translation management. Whether for an institutional site, an e-commerce site, or a blog, Joomla allows you to create a seamless user experience adapted to an international audience, without overloading your installation with external extensions.