The Importance of SEO for your Website
SEO in a Website
How to Build Sustainable Visibility
Having a website is no longer enough today. In a world where online competition is increasingly fierce, SEO (Search Engine Optimization) is becoming the cornerstone of any effective digital strategy. An unoptimized site is like a shop without a storefront in a back alley: even the best products won’t attract anyone.
My expertise in website creation systematically includes a tailored SEO approach, designed to propel your business to the top positions in search results and capture the attention of your potential customers.
Why is SEO Essential?
SEO is what allows Google (and other search engines) to understand the content and relevance of your site. Without it, your site remains invisible. With it, you gain:
- Visibility: appearing in the top results means positioning yourself where internet users click.
- Credibility: good ranking strengthens trust in your brand.
- Qualified traffic: you attract visitors genuinely interested in your products or services.
- Conversions: more targeted visits = more customers.
The Technical Pillars of Good SEO
The work begins under the hood. Technical SEO ensures that your site is fast, readable by search engines, and adapted to all devices.
Here are the technical foundations I integrate into every project:
- Site structure: logical architecture, intelligent internal linking, smooth navigation.
- Loading speed: image compression, optimized code, efficient caching.
- Responsive design: your site must be perfect on smartphones, tablets, and desktops.
- Optimized HTML tags: titles (H1, H2…), meta descriptions, alt attributes on images.
- Security: HTTPS protocol is a ranking factor for Google.
- Indexability: well-configured sitemap.xml, robots.txt file.
Content Strategy: SEO Copywriting and Added Value
A fast and well-built site is useless without content. SEO copywriting is the art of producing texts that are useful for internet users while pleasing search engines.
The approaches I implement for each project:
- Keyword research: what terms do your customers use to find you?
- Content plan: creation of articles, strategic pages, SEO-oriented FAQs.
- On-page optimization: natural integration of keywords, semantic markup, engaging writing.
- Unique and regular content: Google loves freshness and originality.
- Link strategy: solid internal linking, relevant external links.
Link Building and Domain Authority
Link building involves obtaining inbound links (backlinks) from other quality sites. It’s a trust signal for Google, a bit like a recommendation.
How I help you build your reputation:
- Creation of share-worthy content.
- Finding partners for natural links (quality directories, blogs, local newspapers…).
- Optimization of your business listings (Google Business Profile, professional directories).
Local or National SEO: which Strategy for your Business?
Are you an electrician in Lausanne, a photographer in Geneva, or an online fitness coach? Each activity has a different target. My job is to determine the best approach:
- Local SEO: to appear in geolocalized results (Google Maps, “near me” searches).
- National/international SEO: to target generic or e-commerce queries beyond a region.
How I Can Boost your SEO
Every business is unique. I offer personalized support to:
- Analyze your market and competitors.
- Build or redesign your site with a solid SEO foundation.
- Produce content that attracts and converts.
- Implement an SEO monitoring and evolution strategy (reports, KPIs, adjustments).
Would you like to discuss this? Book a free call.
SEO, a Sustainable Lever for your Business
Natural referencing is not an option. It’s a strategic investment that allows you to:
- Generate traffic for free and sustainably.
- Surpass your competitors.
- Transform your site into a true salesperson available 24/7.
Ongoing SEO Projects
Some SEO projects currently in progress:
- Céline Dalmasso’s website, who is a naturopath in Lausanne, where SEO work is being done on multiple levels and types of pages.
- Céline Bianchi’s Openacte website, which offers theater classes and camps for children in Lausanne, where work is almost permanent.
- Figuet-Technique’s website, which sells wood stoves and pellet stoves, with extensive in-depth SEO work across multiple pages.