Google SEO

Strategic and professional SEO

Natural referencing, or SEO (Search Engine Optimization), is much more than just keywords inserted here and there. It’s the art of being seen, understood, and chosen by your ideal audience on Google. And let’s be clear: today, if you’re not well positioned on search engines, you’re simply invisible. I see it every day with the clients I work with: a site can be beautiful, but if it’s not optimized, it won’t bring in any qualified traffic.

My job is to transform your site into a true visitor magnet. By working in-depth on content, structure, technique, and editorial strategy, I help you achieve concrete goals: more visitors, more leads, more revenue.

What exactly is SEO?

SEO is the set of techniques that allow a website to appear in the top results on Google when someone performs a search related to your business. For example: « artisan painter Lausanne » Or « HR consultant Geneva ».

It rests on three pillars :

• Technical SEO : site performance, security (HTTPS), loading time, correct HTML tags, etc.
• The content : relevance of texts, logical structure, semantic richness, answers to Internet users’ questions.
• Popularity :number and quality of inbound links (backlinks) pointing to your site.

By combining these elements, we allow Google to understand that your site is a reference in your field, and therefore to position it better in the results.

Working on titles in SEO

Headings (H1, H2, etc.) are essential for both the reader and Google. They structure the information, make it easier to read, and indicate to search engines the important topics covered on each page.

I build clear tree structures with well-thought-out titles that capture key phrases searched for by your potential customers. This is one of the foundations of my method. Poorly placed or poorly chosen titles can cause an entire page to fall in the results, even if the content is good. And I don’t leave that to chance.

The semantic cocoon

The semantic cocoon is a tremendously effective strategy. It involves creating a series of pages around a main topic, all connected by relevant internal links. This creates a coherent ecosystem that sends strong signals to Google.

Example : If you are an electrician, we will not only optimize the page « services electricity ». We will create a cocoon with pages like « electrical panel installation », « compliance », « emergency troubleshooting »… Each page responds to a specific search intent and reinforces the main page.

The result? A better understanding of your site by search engines, increased authority, and more traffic to all of your content.

How long does it take to appear on Google?

That’s THE question. And my answer is always the same: SEO is a medium- and long-term investment. After the creation of your website and the start of work, expect between 3 and 6 months to see the first real changes, sometimes longer depending on your sector and the competition. It’s not instantaneous, but it is lasting.

I make it a point to lay a solid foundation from the start, so that each action has a cumulative effect. And with continuous adjustments, the results continue to increase month after month.

First page on Google ?

Yes, but not just any old way. Promising a quick top spot would be dishonest. What I promise you is rigorous, personalized work and measurable progress. We’re not just aiming for visibility; we’re also aiming for conversion.

Through in-depth keyword analysis, a precise editorial strategy, and ongoing technical optimizations, I help you get to where your customers will find you.

SEO is not a DIY job

SEO requires time, methodology, and expertise. It’s not “just” writing an article with a keyword, or creating a handful of AI-generated posts. It’s a meticulous, iterative, and strategic process.

You have to audit, reflect, write, optimize, measure, adjust… again and again. And that’s what I do for my clients: tailor-made, performance-oriented support that’s part of a true vision of digital growth.

Want to move up a gear?

If you’re ready to seriously invest in your online visibility, then I’m ready to help you. Let’s discuss your project and your goals, and together, we’ll define an effective, sustainable, and profitable SEO strategy.

SEO shouldn’t be a mystery or a hazy expense. It should be a clear, concrete, and powerful lever to grow your business.

Contact me today, and together let’s build SEO that really works for you.

Here is a study of a natural referencing case, for the site www.openacte.ch.

Openacte is a theater school in the canton of Vaud, in Lausanne. Already highly ranked for keywords like “theater classes” and “theater internship,” it was necessary to work on the keywords “Lausanne summer camps” and children’s summer camps in general.

At the beginning of this work, the keyword “camps vacances lausanne” was ranked 86th on Google, on the 8th page, while “camps vacances enfants lausanne” was ranked 65th.
Suffice it to say that with these results, it’s impossible to be found. Internet users generally don’t go beyond the second page, and even then.

Thanks to our structured SEO technique, the keywords “Lausanne holiday camps” and “Lausanne children’s holiday camps” are now on the first page of Google (see reports below).

Note that it took about 9 months to get onto this first page, hence the importance of not delaying in doing this work, because as you will have understood, like advertising which gives you instant visibility, natural referencing takes time. But once in place, it is sustainable.