How to boost my sales
How to boost my sales: a practical guide for ambitious e-retailers
You’re the manager of an e-shop and have been selling online for several years. The results are there, but you feel that there is a level to cross. You’re right: selling isn’t just about the product. It’s knowing how to speak to the right people, at the right time, with the right words.
THE Marketing is not about manipulation. It’s about understanding.
Do you really know your customers?
Many managers think they know their target. In reality, theysell to everyone… therefore to no one.
- Who is your ideal customer?
- What is his deep pain?
- What words does he use when talking about your product?
- What is its purchasing seasonality?
Example: You sell laser hair removal sessions. Did you know that lPeak buying is in early spring and mid-summer ? Because that’s when you start thinking about the beach… and smooth legs.
Mistake to avoid: thinking that your customers buy in a linear fashion all year round.
Good practice: analyze your traffic peaks and sales on Google Analytics or Matomo.
Fall in love with your customer
Yes, you read that right. To sell more, you have to feel your customer’s emotions. Put yourself in his shoes. Understand what worries him, what blocks him, what makes him tick.
Your customers buy for 3 fundamental reasons :
- Safety : They want to be reassured.
- Sustainability : They want a purchase that will last over time.
- The skill : They want someone who knows what they’re talking about.
What makes them run away:
- A blurry site
- Poorly explained offers
- No social proof
What reassures them:
- Positive Google reviews
- Testimonials (ideally videos if possible) or podcasts
- Concrete examples of satisfied customers and/or before and after
Know that trust cannot be decreed. It must be built.
The 4 BEST pillars to highlight at the top of your site
From the moment someone lands on your website, you have a few seconds to capture their attention and build trust. Even before they read a line of text, the visuals speak for themselves.
Here’s how to transform that first impression with 4 powerful shortcuts that I recommend displaying (when possible, of course) at the top of your homepage or other strategic pages, in the form of clear, clearly identified buttons:
- B as Before/After : Visual before/after comparisons are the most convincing. They show proof through images.
- E as Get in touch : a button « Make an appointment » Or « Quick contact » to facilitate the exchange from the start.
- S as Social proof : your latest Instagram posts or social content integrated directly, to humanize your brand.
- T as Testimonials : a selection of Google customer reviews, videos or well-presented quotes.
These 4 buttons are your pillars of immediate reassurance. Well placed, they catch the eye, trigger a positive emotion, and make you want to go further. You must think about this when creation of your website or when you edit your pages.
Show,reassure, connect, inspire. That’s a good introduction.
Boost your credibility
You can have the best product in the world and have invested a lot for the creation of your online shop, if your site doesn’t exude trust, no one will buy.
Work on these points:
- Your “About” page
- Authentic testimonies
- Google reviews (consider integrating them automatically)
- Videos (even simple ones) with you or your clients
Take The right decision: make your site a full-time seller, not just a showcase.
To remember (and apply)
- Ask yourself the right questions about your customers
- Clarify your message and simplify the purchase
- Reassure with concrete evidence
- Activate the 4 B.E.S.T. pillars in every marketing action
Absolutely avoid:
- A slow site
- An amateur design
- Vague texts
- Calls to action that are too weak (e.g., “Click here” instead of “I want to book my strategic call”)
And now ?
You feel that your site could do better ?
You need an outside eye to review your sales funnel?
You want transform your visitors into loyal customers ?
Book your call with me to transform your site into a growth lever.
You will leave with:
- The best ways to make your site more clear, fluid and engaging.
- Concrete actions to attract more customers and grow your business.
- The ingredient that 99% of successful entrepreneurs use to convert their visitors into customers.
It’s free, without obligation, and designed to provide you with real clarity on the next steps to take. You’ll leave with a clear direction, personalized advice, and renewed momentum to move your project forward.
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