
Creating a Website in Lausanne: What No One Tells You (But You Should Know)
Are you an entrepreneur, self-employed person or manager of an SME in Lausanne and are you considering creating (or redesigning) your website?
The web is today an essential lever for existing locally, gaining credibility and attracting new customers.But a simple site « pretty » is no longer enough.To have a real impact, your site must be designed as areal strategic tool.
In this article, I share my experience as a web developer based in French-speaking Switzerland, specializing in local projects in Lausanne. You’ll find the right questions to ask, common mistakes to avoid, and a clear method for making your future website a profitable investment.
Table des matières
Why creating a website in Lausanne is an opportunity (and not just a necessity)
Lausanne is a dynamic city, with a rich economic fabric made up of freelancers, service providers, retailers, therapists, artisans, and startups. Demand is strong, but so is competition.
Most local searches are conducted through Google. If you’re not well-positioned there, you’re giving your competitors the upper hand. Conversely, a well-built, well-referenced website with a clear message and thoughtful user interface can become a **generator of regular contacts**.
What a good website absolutely must include today
Here are the 5 essential foundations that I systematically integrate into all projects:
- A fast and secure technical foundation: optimized loading times, reliable hosting, SSL certificate, mobile compatibility (responsive design).
- A content structure designed for SEO: clear heading hierarchy (H1, H2, H3), texts crafted with local keywords, internal linking, custom meta tags.
- Visible calls to action: efficient contact form, clear buttons, online appointment booking or quote request.
- A seamless user experience: intuitive navigation, clean pages, easy-to-find information.
- A professional design that inspires confidence: colors, typography, and visuals consistent with your business and target audience.
In Lausanne, your future customers are already online
Most local searches are made on smartphones, so your site needs to be mobile-friendly and appear in Google search results for queries like:
- « therapist Lausanne »
- « professional coach Vaud »
- « website creation Lausanne »
This is why I build my sites with a double logic: to please humans (navigation, design, clarity) and please Google (structure, keywords, technical performance).
Case study: redesign of a website for a Lausanne service provider
A client active in business services in Lausanne contacted me to redesign their website. Their old site wasn’t generating any leads. Together, we:
- Conducted a comprehensive audit (technical, content, SEO)
- Redefined the site’s target audience, tone, and objectives
- Created a new page architecture with customer-oriented content
- Optimized local SEO (keywords related to Lausanne and the canton of Vaud)
- Implemented a clear quote request system
In less than 3 months, its site was positioned on strategic local requests, and contact requests increased significantly.
👉 Discover my comprehensive approach to website creation in Lausanne
Common Mistakes to Avoid
Here’s what I often find in clients who come to me after a bad experience:
- A website designed with a basic builder without a real strategy behind it
- Vague content, too focused on the company and not enough on customer needs
- No performance tracking (no statistics, no SEO action plan)
- An outdated or uninspiring design
A good website is a subtle blend of marketing strategy, technical execution, and understanding your audience.
A well-designed website is a lever for growth
A website should not be a burden, but a **tool that works for you**. It allows you:
- Attract prospects even when you’re not advertising
- Answer your potential customers’ frequently asked questions
- Build a professional and reassuring image
- Automate tasks (booking, registration, quote requests)
And if you combine it with a content strategy (blog, resources, articles), it also becomes a magnet for natural traffic (SEO).
Make the right choices from the start
Creating a website in Lausanne isn’t just a matter of design. It’s a strategic decision to grow your business.
Surround yourself with professionals who understand the technical, marketing and human issues.
Frédéric Bianchi
Consultant & Creator of strategic websites in French-speaking Switzerland
👉 Make an appointment for a free strategic call (no obligation)